Media Mentions:

"The New Math: e=marketing x cash²" Fortune, Vol. 141, No. 12, June 12, 2000.

"The Danger of Trading on Ratings"  TheStandard.com, July 14, 2000.

"A Method to Their Madness"  eCompany, July 2000.

"Lyin' Eyeballs"  Forbes, August 7, 2000, Vol. 166, No. 4, p. 118.

"One-Minute Interview" Money Magazine April 2001, pp. 133-134.

"What Are Your Customers Worth?" Optimize Magazine May 1, 2002.

"IPOs Are Back -- For Now" Forbes, March 29, 2004.

"Heated Debate Over Expensing Options Persists" Rochester Business Journal, July 30, 2004.